The brand name Urbanblue was chosen to reflect a clean, modern aesthetic with sophistication and simplicity, targeting an American chain of discount department stores. We selected orange to complement blue, avoiding the obvious. The logo, suggesting precision and an "out of the box" concept, features a square with openings. Our design emphasizes simplicity with white, black, and an Orange spot color. Packaging is functional and visually appealing, using high-quality materials to convey luxury and ensure brand consistency.